HIGHSNOBIETY X RUSSELL ATHLETICS
ARTIST FOR ARTIST CAMPAIGN
Russell Athletics taped Highsnobiety to help them find an Artist to re-imagine one of their classic hoodies to rebrand them to connect with a new audience. The HS team chose Jachuku’s work to be the face of this campaign. He worked with them to develop a design that carried Russell’s DNA while still representing Bandit Studioz.
The design pays homage to the divine feminine while also promoting the intersection of ideas that created Bandit Studioz. The back reads ‘Creating a culture for the culture,’ ‘Bandit Studioz’, and ‘Using the past and present to create the future.’ These words are organized in foundational shapes that help create the seed of life design made by the shapes on the back.
